projects
Three separate technological theatre productions with varying levels of technical complexities.
Partners:
outcome
3 working web apps and 2 successful productions with a combined audience of over 2500 people.
role
Everything regarding apps - a real challenge: concepts for the apps, design, architecture, DevOps, full-stack development.

What I consider most interesting has been what I've come to call Audience Experience.
Actor in the scene with audience holding phones.

Actor Tanel Saar during a performance of Vivaarium. The audience members are holding phones - they used their personal phones to vote and answer questions during the performance.

several people filming a scene with phones, squatting around a box.

Person filming one of the scenes with a theatre phone, using the application.

screenshot of interfacescreenshot of interface

The admin and actor views of the working application for Haihtuv Tallinn (the ongoing project)

Audience in theatre using phones

The theatre is an odd place to use your phone

One of our critics wrote about a certain feeling of safety that comes from holding your phone, and that the entrance to Vivaarium was not through a theatre door, but instead, through your own phone's internet browser.

Simple beginnings are important. We worked hard for this: the first task after logging in or receiving a device has to be as easy as possible. In Vivaarium, we gave the audience members ID number stickers, which they used to log in.

Woman bending down to take a video with phonePhoto of phone outside with the app in use.

Environment

The first production's app featured subtle colours for indoor use, but the latest one, designed for outdoor interaction in summer, will crank up the brightness and contrast!

Audience leaving capsules on the stage, smokes, LED lights

Theatre doesn't exist without an audience

It’s usual to run a full-dress rehearsal with an audience before the premiere. What’s less typical is having an audience from the start, which is precisely what we did—and we learned we should have done even more.

That's me fixing something after the test audience unearthed a bug.

Woman scanning QR code on wall

Size matters

And every theatre-goer doesn't have the biggest newest smartphone.

Half the web apps out there aren't fit for tiny screens—ours was no exception until we sorted it after our initial audience feedback.

Actress holding a tablet in the spotlight and talking

The importance of interactions

In high-stress situations like performing a monologue while managing a tablet, haptic feedback for each touch is crucial. Despite the initial web app's plain interface, it prioritised usability and was tailored to actors' preferences.

In hindsight, all of this is obvious - but hey, it was my first time.

  • State indicators for everything.
  • Synchronised timers for actors to maintain storyline alignment.
  • Extensive experimentation with colours and text styles for optimal communication of vital information, influenced by live audience statistics.
Actor holding a tablet and giving a monologueActor holding a tablet in scene, talking

Actors using the Vivaarium I app during the performance